Reasons Why Every Business Needs a Website
If you currently run a business without an existent website, you’re likely wondering if now is the time to have one. In contrast, you may already have the notion that the answer is no. However, contrary to your belief, the short answer is an unequivocal yes.
In this article, we’ll be going over the top reasons why every business needs a website. If you’re not yet convinced, this article is for you! Let’s get right into it.
Credibility and Professionalism
Arguably the most important reason to have a website for your business is to gain credibility and earn a reputation of legitimacy. Without a website, you lose the opportunity to win a customer’s trust, create a lasting first impression, and showcase your offerings to the world.
In today’s age of the internet, the majority of business transactions, marketing efforts, and communication standards take place online. Without an online presence, your business is everything but dead; non-existent if you will.
If your business doesn’t currently have a website or social media account, consider it your number one priority.
A Means of Promotion
Gone are the days of billboards, window displays, door-to-door sales, and news flyers. It can even be argued that television advertisements are behind us.
In today’s tech-savvy world, if you don’t exist on the internet, you don’t exist at all. Consider a website as your new storefront. It’s a means to display your products and services, promote sales and discounts, and share testimonials and company reviews.
In short, it’s how you showcase your brand to existing and prospective customers, gather leads, establish trust and intrigue, and ultimately convert the sale. Without a website, your business is only a fraction of what it could be.
A website is a 24/7 operation, so it’s the ultimate destination for news, updates, announcements, promotions, and more. It’s also a necessity if you plan on implementing any type of digital marketing strategy.
p.s. you should implement a digital marketing strategy…
A Necessity for Digital Marketing Strategy
There has never been a time in history where businesses had a platform, an opportunity to explode on the scene, succeed, and grow their business like there is with social media and the internet.
Through digital marketing, companies and small businesses alike have the unique ability to generate new leads, build brand awareness, and become a household name in their respective industry, all at the fraction of the price of what traditional marketing strategies would cost.
Sadly, many traditional businesses still don’t see the value in digital marketing efforts. These businesses will inevitably fall behind and become irrelevant if they don’t shift with the times.
Having a website provides a home for your business when running a digital marketing strategy. Through social ads and audience targeting among other marketing tactics, you’re going to want a place to drive traffic. This is where your website comes into play.
The ultimate result? New leads, greater visibility, improved brand awareness, and ultimately, an increase in sales.
Websites are essential for today’s businesses. If you’re still not convinced, you soon will be.
Because Why Wouldn’t You?
There’s a misconception out there that websites are complex to build, timely to develop, and costly to complete, however, this couldn’t be further from the truth.
While this may have held some validity in the early days of the internet, today, building a website has never been easier. With automated tools and built-in website themes, you can do it all yourself at quite literally a fraction of the cost of what you would presume the cost to be.
Moreover, in some cases, building a theme-based, pre-curated website only takes minutes, if not just a couple of hours to complete.
There’s truly never been a better time to own a business. In the past, sure, you could get away with the excuses of “it’s too difficult”, “it takes too much time”, or “it costs too much”.
However, today, there’s such a low barrier-to-entry and the data is out on how effective and valuable a website truly is, you really have no excuse NOT to have a website or social media account(s).
In summary, the question isn’t “should I have a website for my business?”. Instead, the question is “Why don’t you?”.